McDonald’s “Futures” Exhibit Animation

ADi was selected by McDonald’s to help create a very large format visual representation of McDonald’s  history and vision of the future which was presented to more than 12,000 of its executives, suppliers, and franchise owners from around the world at its recent Worldwide Owner/Operator Convention held in Orlando, Florida.

Attendees walked through an entrance hallway featuring a screen 3 feet high by 24 feet long with a digital display playing an animation to set the scene for the showcase they were about to visit. ADi created this look by designing the animation to run seamlessly on a media player that divided the visual across a bank of five screens that appeared to be one long display.