Portfolio

Cambia Health (formerly Regence) Chrysalis Animation

Nancy Hoffman — Mon, 09 Apr 2012 19:37:14 +0000

ADi create a combination 2D and 3D animation for Cambia Health to introduce a new line of business and expansion plan. The animation was incorporated in to a larger presentation, and functioned as bookends for content and interstitials. The chrysalis and butterfly were created by studying reference materials of real butterflies to accurately imitate their behavior and flight. The strategy behind this animation was two fold – one: to introduce the visual metaphor of the chrysalis and butterfly, and two: to introduce the concept of using animation to communicate internally and externally at Cambia Health.

Planar “Silhouette” art wall installation

Nancy Hoffman — Thu, 29 Mar 2012 14:56:57 +0000

ADi developed a custom 3D animation for a multi-panel display system for Planar. The audience for this system is architects and interior designers. The system’s unique shape presented an interesting canvas for the design of animations that would be at the juncture of corporate art, digital signage and video walls. The animation reflects a unique juxtaposition of natural and man-made materials, a realistic retail coffee house scene with an elaborate coffee bean particle simulation, classical art with a twist and a quirky robot transition effect.

WiGIG Wireless Gigabit Alliance

Nancy Hoffman — Fri, 16 Mar 2012 20:34:07 +0000

This 3D animation demonstrates the new Wireless Gigbit Ethernet standard (WiGig) and how consumers and businesses can benefit from WiGig enabled devices at home, on the go and at work. It premiered at the 2012 Consumer Electronics Show in Las Vegas. The animation was also featured on the popular technology news site Ars Technica along with an article about WiGIG. Click here to view the Ars Technica story.

Oregon Lottery/Pop Art – Dollargami

Sean Hutchinson — Tue, 13 Sep 2011 23:35:08 +0000

The creative geniuses at Pop Art have done it again. When Oregon Lottery came knocking looking for inventive ways to bank new, tech-savvy clientele, a lot of other agencies would have folded—which in a sense, is exactly what Pop Art did with their Dollar Dreamer App. The message, “Dream Big,” along with the concept, a dollar origami interactive app that transforms a single bill into the prize of your dreams, resonated with ADi’s creative team. We built technically precise 3D renderings and a plethora of intermittent fold states of the dream items—a ship, a magic lamp, even a dolphin (!)—that Pop Art integrated into a fun app for iPhone and Android platforms. The outcome? It’s the stuff that dreams are made of.

WatchGuard: Branded Attract Loop Animation

Nancy Hoffman — Tue, 21 Jun 2011 15:29:32 +0000

WatchGuard was in the process of updating their brand identity. In order to take advantage of the new design and color palette, ADi created an animation to play as a loop in their lobby and at trade shows. The challenge was to keep the animation general enough that it would not become obsolete in a short time but also keep it visually exciting. ADi created six concepts for how this could be done. Those concepts were narrowed to two and further refined. The final animation highlights the key vertical markets for WatchGuard and some high level benefit messages. The animation also illustrates the global presence of WatchGuard by modeling well-known landmarks from across the world, and flying from scene to scene.

Regence Membership Training

Nancy Hoffman — Wed, 06 Apr 2011 22:18:48 +0000

How do you show what’s happening to a customer on the other end of a phone conversation? Regence Blue Cross Blue Shield wanted to train customer facing employees on best practices when interacting with customers over the phone to provide the optimum level of service. ADi created animation based on real recorded phone conversations, but added the visuals to help increase awareness and empathy. The animations are used in instructor-led classes and online as a refresher. The final project is interactive and delivered in Flash.

Wilocity: Truly Wireless Computing

Nancy Hoffman — Mon, 28 Mar 2011 21:39:39 +0000

Wilocity introduced its “truly wireless computing” concept at the 2011 Consumer Electronics Show with their next-generation 60 GHz multi-gigabit wireless chipsets. They wanted an animation that explained their new technology to prospective manufacturers of computers and consumer electronics products. ADi helped solidify their key messages and how to visually depict the key attributes of Wilocity. The animation also visually illustrates the benefits of Wilocity for PC OEMs and Consumer Electronics product developers. They also use the animation on their website post-CES. Wilocity won a CES Innovation Award in 2011.

MoneyGram – World of Money

Nancy Hoffman — Mon, 28 Mar 2011 21:38:17 +0000

MoneyGram wanted a series of animations to help support their campaign to encourage customers to send money using their safe and simple online service. ADi pitched the initial concept of an animated “World of Money”. ADi developed the series of animations depicting a world made up of images from currencies of the world. ADi also created a matching set of animated online banners ads to drive traffic to a landing page where the “World of Money” animations play.

Salvation Army: Picture This

Nancy Hoffman — Thu, 09 Dec 2010 22:07:25 +0000

The Salvation Army wanted an animation for an annual fundraising event. This year’s theme was Picture This, and they had a lot of existing photo and video assets, but needed them woven into a compelling story. ADi envisioned a graphical/rotoscoping visual style that would form the basis for the story they wanted to tell, and designed, wrote, and realized the piece in collaboration with the client. They really liked the piece, and said that the audience response was overwhelmingly positive.

Laureate/Walden University Orientation

Nancy Hoffman — Mon, 16 Aug 2010 21:29:47 +0000

Walden University, a member of Laureate’s network of higher education institutions, needed a cost-efficient way for their animated orientation hosts to reflect the diversity of their students. ADi worked with them to design characters whose animation could be swapped, puppet-style, from one body to another, thereby increasing the options of available hosts without creating multiple unique characters.