Portfolio

Oregon Lottery/Pop Art – Dollargami

Sean Hutchinson — Tue, 13 Sep 2011 23:35:08 +0000

The creative geniuses at Pop Art have done it again. When Oregon Lottery came knocking looking for inventive ways to bank new, tech-savvy clientele, a lot of other agencies would have folded—which in a sense, is exactly what Pop Art did with their Dollar Dreamer App. The message, “Dream Big,” along with the concept, a dollar origami interactive app that transforms a single bill into the prize of your dreams, resonated with ADi’s creative team. We built technically precise 3D renderings and a plethora of intermittent fold states of the dream items—a ship, a magic lamp, even a dolphin (!)—that Pop Art integrated into a fun app for iPhone and Android platforms. The outcome? It’s the stuff that dreams are made of.

WatchGuard: Branded Attract Loop Animation

Nancy Hoffman — Tue, 21 Jun 2011 15:29:32 +0000

WatchGuard was in the process of updating their brand identity. In order to take advantage of the new design and color palette, ADi created an animation to play as a loop in their lobby and at trade shows. The challenge was to keep the animation general enough that it would not become obsolete in a short time but also keep it visually exciting. ADi created six concepts for how this could be done. Those concepts were narrowed to two and further refined. The final animation highlights the key vertical markets for WatchGuard and some high level benefit messages. The animation also illustrates the global presence of WatchGuard by modeling well-known landmarks from across the world, and flying from scene to scene.

Regence Membership Training

Nancy Hoffman — Wed, 06 Apr 2011 22:18:48 +0000

How do you show what’s happening to a customer on the other end of a phone conversation? Regence Blue Cross Blue Shield wanted to train customer facing employees on best practices when interacting with customers over the phone to provide the optimum level of service. ADi created animation based on real recorded phone conversations, but added the visuals to help increase awareness and empathy. The animations are used in instructor-led classes and online as a refresher. The final project is interactive and delivered in Flash.

Wilocity: Truly Wireless Computing

Nancy Hoffman — Mon, 28 Mar 2011 21:39:39 +0000

Wilocity introduced its “truly wireless computing” concept at the 2011 Consumer Electronics Show with their next-generation 60 GHz multi-gigabit wireless chipsets. They wanted an animation that explained their new technology to prospective manufacturers of computers and consumer electronics products. ADi helped solidify their key messages and how to visually depict the key attributes of Wilocity. The animation also visually illustrates the benefits of Wilocity for PC OEMs and Consumer Electronics product developers. They also use the animation on their website post-CES. Wilocity won a CES Innovation Award in 2011.

MoneyGram – World of Money

Nancy Hoffman — Mon, 28 Mar 2011 21:38:17 +0000

MoneyGram wanted a series of animations to help support their campaign to encourage customers to send money using their safe and simple online service. ADi pitched the initial concept of an animated “World of Money”. ADi developed the series of animations depicting a world made up of images from currencies of the world. ADi also created a matching set of animated online banners ads to drive traffic to a landing page where the “World of Money” animations play.

Salvation Army: Picture This

Nancy Hoffman — Thu, 09 Dec 2010 22:07:25 +0000

The Salvation Army wanted an animation for an annual fundraising event. This year’s theme was Picture This, and they had a lot of existing photo and video assets, but needed them woven into a compelling story. ADi envisioned a graphical/rotoscoping visual style that would form the basis for the story they wanted to tell, and designed, wrote, and realized the piece in collaboration with the client. They really liked the piece, and said that the audience response was overwhelmingly positive.

Laureate/Walden University Orientation

Nancy Hoffman — Mon, 16 Aug 2010 21:29:47 +0000

Walden University, a member of Laureate’s network of higher education institutions, needed a cost-efficient way for their animated orientation hosts to reflect the diversity of their students. ADi worked with them to design characters whose animation could be swapped, puppet-style, from one body to another, thereby increasing the options of available hosts without creating multiple unique characters.

McDonald’s “Futures” Exhibit Animation

Nancy Hoffman — Thu, 27 May 2010 23:25:59 +0000

ADi was selected by McDonald’s to help create a very large format visual representation of McDonald’s history and vision of the future which was presented to more than 12,000 of its executives, suppliers, and franchise owners from around the world at its recent Worldwide Owner/Operator Convention held in Orlando, Florida.

Attendees walked through an entrance hallway featuring a screen 3 feet high by 24 feet long with a digital display playing an animation to set the scene for the showcase they were about to visit. ADi created this look by designing the animation to run seamlessly on a media player that divided the visual across a bank of five screens that appeared to be one long display.

Rogue River Wind

Nancy Hoffman — Thu, 15 Apr 2010 17:17:19 +0000

Green energy startup Rogue River Wind LLC had run into difficulties when trying to show how their new innovative wind energy turbine works. Because they had not produced an actual turbine, they needed a 3D model based on their engineer’s designs. ADi used some engineering files, as well as drawings and descriptions from the client to create a realistic and functioning model.

VTECH AT&T Synapse Phone Testimonial

Nancy Hoffman — Thu, 15 Apr 2010 17:12:29 +0000

ADi functioned as beta testers for a new small business phone system by VTECH manufactured for AT&T. Instead of doing a typical “talking head” testimonial, ADi used animation to create an engaging digital story, combining live action video, 2D and 3D animation to demonstrate the benefits of the new Synapse phone system.