Cambia Health (formerly Regence) Chrysalis Animation
ADi create a combination 2D and 3D animation for Cambia Health to introduce a new line of business and expansion plan. The animation was incorporated in to a larger presentation, and functioned as bookends for content and interstitials. The chrysalis and butterfly were created by studying reference materials of real butterflies to accurately imitate their behavior and flight. The strategy behind this animation was two fold – one: to introduce the visual metaphor of the chrysalis and butterfly, and two: to introduce the concept of using animation to communicate internally and externally at Cambia Health.