The ADi Journal / page 2 of 28
What we think about before, during and after work. And since we believe in freedom of expression, the views expressed in the ADi blog are the opinions of the author and don’t necessarily represent the views of ADi.
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December 20 2011
Automotive Companies Embrace Augmented Reality
I was doing some research and planning for my trip to the Consumer Electronics Show in a few weeks and noticed a ton of releases about the new technology that car companies are going to be showing there. At the same time, I also noticed a series of ads, marketing campaigns and tools that car companies are embracing that all revolved around 3D technology and Augmented Reality. If you are not really sure what Augmented Reality is, you can check out this blog post from May of 2010 or this…
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December 12 2011
Dimensional Art
There has been a lot of hype around the film Hugo due to its use of 3D. As a movie fanatic, and VFX artist with 3D film experience, I knew I had to see it. I have to say, it was the best 3D film I have ever seen. No contest. Avatar has nothing on it, as do none of the 3D films I have worked on. Scorcese, one of the master directors of our time, did what many have stated and argued for a long time: 3D can…
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December 7 2011
Just Move Around A Little
When you’re working on a computer every day, all day, suddenly relaxation may come to mean working on a farm or going out dancing. For those who live a digital life, relaxing on the couch and watching the game after work just exacerbates a host of chronic pains that pop up as you trudge into the future of your bright career in animation. I’ve been doing this stuff for, oh, all my life I guess. I walk to and from work, go on vacations in the woods or at massive productions like…
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November 30 2011
More than Games: Takeaways from Unite11 (Part 1)
(This is a multi-part series. Check out part 2 here.) This year I had the pleasure of attending Unite11, a conference for developers on the Unity3D platform. Unity’s a flexible, powerful, and multi-platform 3D interactive development package. It’s primary use is in making 3D games, but its toolset is flexible enough to make it useful in a number of other areas. This conference was a place for people to show off their Unity tools, games and interactive software, with a number of seminars on techniques and showcases of interesting ways people…
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November 17 2011
Man, I gotta Key!
One of the rad things we do here at ADi is participate in independent and experimental projects as often as we can. Currently we are involved in a short film called Persephone (as faithful readers of the ADi blog know) with Director Mark Roush of New Adjustment Productions. A turn of the century dark tale of a magical woman made of chocolate. A brilliant story by Roush, to learn more click here to visit his blog. Part of my role on this project is keying out the backgrounds so the characters can…
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