The ADi Journal

What we think about before, during and after work. And since we believe in freedom of expression, the views expressed in the ADi blog are the opinions of the author and don’t necessarily represent the views of ADi.

  1. April 23 2014

    To the Right … to the Left …

    By Heidi Kayser

    My last day with ADi is April 30th.  It’s been a fun 6 months working in the animation arena; however my bagel shop needs me!  For those of you who don’t know we bought a bagel shop in February as well as a taco shop and those businesses need a boost to stabilize.  I’ve decided to step away from my career right now to temporarily focus on the family business. Over the past 6 months I’ve learned things in the creative ring that I’ve been blind to in the past.  I…

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  2. April 7 2014

    Creating Content for Digital Displays Part Three: Production, Testing, and Completion

    By Kate Ertmann
    Related Solutions: Consumer
    Related Skill Sets: 3D

    Here at ADi we have been working on some types of projects that dont exactly fit into the category of traditional animation.  They’re not traditional linear storytelling but more interactivity, more touchscreen, more digital signage. And since we’re still in the infant years of this sort of communication – when you look at the scope of all things media and communication – we’ve racked up a great array of this style of work with brands like McDonalds, Planar, and InFocus. The digital signage project we have just completed, though, has sparks…

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  3. April 7 2014

    Going all digital.

    By Alex Miller
    Related Skill Sets: 2D

    Lately I’ve been going all digital. With my new Cintiq companion at my side its been hard to go back. All my rough work is done in photoshop and Monday night painting sessions no longer require me to carry paints and canvas. The biggest reason for the switch would probably be the ease of having my work be in one place, easily accessible and no mess. Its hard to say if one medium is BETTER than the other, like most mediums they each have their strengths and weaknesses. Digitals weakness over…

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  4. March 17 2014

    Creating Content for Digital Displays Part Two: Budget and Design

    By Kate Ertmann
    Related Solutions: Consumer
    Related Skill Sets: 3D

    Here at ADi we have been working on some types of projects that dont exactly fit into the category of traditional animation.  They’re not traditional linear storytelling but more interactivity, more touchscreen, more digital signage. And since we’re still in the infant years of this sort of communication – when you look at the scope of all things media and communication – we’ve racked up a great array of this style of work with brands like McDonalds, Planar, and InFocus. The digital signage project we are currently working on, though, has…

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  5. March 13 2014

    Partner in Crime

    By Heidi Kayser

    One of the reasons I jumped ship from a corporation was that I had always been curious about working for a small business.  They always seemed to have an elusive comradery that big corps certainly don’t have.   At least for me it was always elusive and now that I’m working in a small business it does truly feel like more of a team environment than anywhere I have ever worked. Last week my boss was actually my “partner in crime” – we went to Orlando for the Sustainability in Packaging conference,…

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