High-tech / page 2 of 6
If you find yourself explaining your future product through sketches and a lot of hand movements and phrases like “And then…” and “Imagine if…”, you might want to take a gander at this stuff.
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November 14 2011
Bringing the concept to life – Planar and ADi Part Two
Today we’re going to hear from Vince Nimmoor. Vince is the ADi art director and a major contributor to the second phase of our project with Planar. Also back for questions is Jennifer Davis, VP of Marketing at Planar. If you missed part one you can catch up here. After Planar selected a concept for the “art wall ” called Silhouette, what was your approach to creating storyboards? Vince: I was excited and challenged by the concept they selected. One of my biggest challenges at ADi is taking ideas that…
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September 22 2011
Technology and Artistry Mashup for Planar and ADi
Planar, maker of many kinds of cool display technologies, approached ADi with a unique proposition. Conceive and design an animation for a video display. The display is pretty much one of a kind – ten feet tall, made of 4 display panels with almost no bezel. They are mounted on a tree-like frame that sprouts up out of a base that cleverly disguises the media player and inner workings of the “Art Wall”. We are going to follow the progress of this project and show you step by step how it comes…
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September 14 2011
Some Co-creation examples and idea starters
Companies large and small are embracing co-creation. Here are some examples that I think demonstrate some best practices and a few tips to keep from doing it wrong. Kimberly-Clark brand Huggies was doing some market research about their main consumers, Moms, and discovered that while many Moms are small business owners, they get a very tiny share of venture capital dollars. They started a program called MomInspired to help Moms turn their business ideas into reality. Moms can apply for a grant to help get the business going, and also get…
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August 3 2011
Math, Numbers, and What I’m Reading this Summer
I love math. I love numbers. Those that know me in the real world know that I have a math tattoo – if that doesnt say that I love and appreciate math in my everyday life, I dont know what does. Math and numbers bring peace to me. I do all the bookkeeping for ADi. I’ve been mocked by my peers (all in good fun, I’m sure) that I should hire a bookkeeper, that I dont have to do that. But I look forward to it every week — my…
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July 29 2011
We are all Makers
The section of the PDMA Conference on Co-creation about the Maker Movement was pretty inspiring. I work with folks who I consider makers: they make ideas, characters, models, virtual prototypes, interactive experiences. In many cases they are also makers outside of work making their own art, food, music and crafts. But today, we can all be makers. Or at least help makers by influencing what they make. The guys who spoke at the conference are all makers, and enabling other makers. They included Chris Anderson, editor in chief of Wired…
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