Flash
“Flash! Ahhh Ahhh, he saved everyone of us!” No no no, not the super hero Flash, but rather the tool that can be very useful if you are needing your animation to be a small file size, yet robust in vision.
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April 5 2011
Animation versus Video
Ok, you know you need to have a “Video” whether it’s on your company website or YouTube or Facebook. Video is the fastest growing data type out there. Now you can watch high quality video even on your phone. If there was ever a time to make the leap and make an investment, this is it. So, how do you decide when to use video and when to use animation? We get this question all the time, so, from our perspective, here are some things to consider: What does every successful project…
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March 23 2010
Challenges in the Digital Signage Industry
After returning from the Digital Signage Expo 2010, I had a few more thoughts on what I observed and picked up from the conversations at the event and post-event. I think the biggest problem in the industry is media buying. Agencies don’t know how to buy, and don’t know how to monetize experiential marketing for their clients. No one has made this easy for agencies or clients. It’s not like buying broadcast TV or even web advertising. And, right now there is a not a critical mass of screens to…
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March 4 2010
Digital Signage Expo 2010 – my take on this year’s show
So, I just returned from the Digital Signage Expo 2010 in Las Vegas. This is the biggest industry show focused on Digital out of Home media. Some of the big themes were: Measurability – there are lots of ways to measure the effectiveness of Digital Signage, but you have to plan what and how you are going to measure before implementation. Case in point, one digital signage solution was an interactive art exhibit at street level. One of their measurements was to count the number of face and handprints they cleaned…
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