Illustration
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November 14 2011
Bringing the concept to life – Planar and ADi Part Two
Today we’re going to hear from Vince Nimmoor. Vince is the ADi art director and a major contributor to the second phase of our project with Planar. Also back for questions is Jennifer Davis, VP of Marketing at Planar. If you missed part one you can catch up here. After Planar selected a concept for the “art wall ” called Silhouette, what was your approach to creating storyboards? Vince: I was excited and challenged by the concept they selected. One of my biggest challenges at ADi is taking ideas that…
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September 22 2011
Technology and Artistry Mashup for Planar and ADi
Planar, maker of many kinds of cool display technologies, approached ADi with a unique proposition. Conceive and design an animation for a video display. The display is pretty much one of a kind – ten feet tall, made of 4 display panels with almost no bezel. They are mounted on a tree-like frame that sprouts up out of a base that cleverly disguises the media player and inner workings of the “Art Wall”. We are going to follow the progress of this project and show you step by step how it comes…
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September 9 2011
Hot Fun!
It’s September, y’all. That means different things to different folks. While many like to lament the cessation of summer by the upstart school year that crowds the streets for the morning commute and taxes the daily logistics of the workaday world, it hardly seems like these complaints find traction in a year when we’re just now entering our first sustained period of 90-degree temperatures as the moon waxes toward its Harvest grandeur. In simpler terms: Summer ain’t over, yo! Though you may not be able to find a weekend yurt rental on…
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August 10 2011
Getting Myself to Draw
One of my favorite things about working at ADi is the way Kate (our President) keeps encouraging us in our personal development and in working better as a team. As part of this, we recently had a team-building day where we did all sorts of self-discovery and generally had a good time together. During our most recent event, we were encouraged to make an “outrageous commitment.” I was feeling really ambitious that day, so I decided that I would commit to draw a drawing every day for a month. It’s been…
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June 7 2011
Communicating Without Words
More and more frequently in the last few years, we’ve been working on projects that are intended to be seen by a variety of audiences around the world. The usual process for “localization” (customizing a project for a particular region) involves translating any text or voice content, changing colors or layout, or even replacing actors and photos where there might be cultural ramifications. As you might imagine, localization can be an expensive process. Our clients are usually on strict budgets (who isn’t nowadays?), so money spent on localizing a product is…
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