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November 30 2011
More than Games: Takeaways from Unite11 (Part 1)
(This is a multi-part series. Check out part 2 here and part 3 here.) This year I had the pleasure of attending Unite11, a conference for developers on the Unity3D platform. Unity’s a flexible, powerful, and multi-platform 3D interactive development package. It’s primary use is in making 3D games, but its toolset is flexible enough to make it useful in a number of other areas. This conference was a place for people to show off their Unity tools, games and interactive software, with a number of seminars on techniques and showcases…
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November 17 2011
Man, I gotta Key!
One of the rad things we do here at ADi is participate in independent and experimental projects as often as we can. Currently we are involved in a short film called Persephone (as faithful readers of the ADi blog know) with Director Mark Roush of New Adjustment Productions. A turn of the century dark tale of a magical woman made of chocolate. A brilliant story by Roush, to learn more click here to visit his blog. Part of my role on this project is keying out the backgrounds so the characters can…
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November 9 2011
The Beat Goes On
Dear Readers, If you’ve been following along in these pages, you know that ADi has taken on a creative VFX gig for an independent short in collaboration with Mark Roush of New Adjustment. We’ve been taking a workmanlike approach to the green screen keying, trying to knock out a few shots every week as we develop the look and feel for the backgrounds and our “hero” chararacter (more on the mist demon to follow). ADi’s Art Director, Vince Nimmor, has done the lion’s share of the keying–all of it, really–and while…
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September 22 2011
Technology and Artistry Mashup for Planar and ADi
Planar, maker of many kinds of cool display technologies, approached ADi with a unique proposition. Conceive and design an animation for a video display. The display is pretty much one of a kind – ten feet tall, made of 4 display panels with almost no bezel. They are mounted on a tree-like frame that sprouts up out of a base that cleverly disguises the media player and inner workings of the “Art Wall”. We are going to follow the progress of this project and show you step by step how it comes…
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September 14 2011
Some Co-creation examples and idea starters
Companies large and small are embracing co-creation. Here are some examples that I think demonstrate some best practices and a few tips to keep from doing it wrong. Kimberly-Clark brand Huggies was doing some market research about their main consumers, Moms, and discovered that while many Moms are small business owners, they get a very tiny share of venture capital dollars. They started a program called MomInspired to help Moms turn their business ideas into reality. Moms can apply for a grant to help get the business going, and also get…
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