How To
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November 30 2011
More than Games: Takeaways from Unite11 (Part 1)
(This is a multi-part series. Check out part 2 here.) This year I had the pleasure of attending Unite11, a conference for developers on the Unity3D platform. Unity’s a flexible, powerful, and multi-platform 3D interactive development package. It’s primary use is in making 3D games, but its toolset is flexible enough to make it useful in a number of other areas. This conference was a place for people to show off their Unity tools, games and interactive software, with a number of seminars on techniques and showcases of interesting ways people…
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November 9 2011
The Beat Goes On
Dear Readers, If you’ve been following along in these pages, you know that ADi has taken on a creative VFX gig for an independent short in collaboration with Mark Roush of New Adjustment. We’ve been taking a workmanlike approach to the green screen keying, trying to knock out a few shots every week as we develop the look and feel for the backgrounds and our “hero” chararacter (more on the mist demon to follow). ADi’s Art Director, Vince Nimmor, has done the lion’s share of the keying–all of it, really–and while…
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September 22 2011
Technology and Artistry Mashup for Planar and ADi
Planar, maker of many kinds of cool display technologies, approached ADi with a unique proposition. Conceive and design an animation for a video display. The display is pretty much one of a kind – ten feet tall, made of 4 display panels with almost no bezel. They are mounted on a tree-like frame that sprouts up out of a base that cleverly disguises the media player and inner workings of the “Art Wall”. We are going to follow the progress of this project and show you step by step how it comes…
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September 14 2011
Some Co-creation examples and idea starters
Companies large and small are embracing co-creation. Here are some examples that I think demonstrate some best practices and a few tips to keep from doing it wrong. Kimberly-Clark brand Huggies was doing some market research about their main consumers, Moms, and discovered that while many Moms are small business owners, they get a very tiny share of venture capital dollars. They started a program called MomInspired to help Moms turn their business ideas into reality. Moms can apply for a grant to help get the business going, and also get…
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September 9 2011
Hot Fun!
It’s September, y’all. That means different things to different folks. While many like to lament the cessation of summer by the upstart school year that crowds the streets for the morning commute and taxes the daily logistics of the workaday world, it hardly seems like these complaints find traction in a year when we’re just now entering our first sustained period of 90-degree temperatures as the moon waxes toward its Harvest grandeur. In simpler terms: Summer ain’t over, yo! Though you may not be able to find a weekend yurt rental on…
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