Consumer
How do you differentiate yourself and stand out to your audience? We think storytelling animation may be the key.
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April 24 2012
Apps? Fun Stuff vs Productive Tools
By now you’ve seen the commercial a dozen times. The little-girl-turned-aspiring-actress that bemoans her parents’ data plan. Seems the folks have had to make some tough decisions as to what stays and what goes on the old “smartie” phone. Hello, micro-strategy app: goodbye charming video of their daughter, dressed as a tree, and her stunning delivery of her only line in the school play (“Watch out for my roots!”). She chides her parents, as only a precocious child actor can, about their prioritization of a business-related app over preserving this precious…
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March 1 2012
Trends in Digital Signage, or what I hope to see next week at DSE2012
I attended the Digital Signage Expo in 2010, and wasn’t able to attend last year. I’m looking forward to seeing what’s new and different in the industry. If you want a snapshot of what was happening in 2010 you can refer to this post. http://animationdynamics.com/2010/03/23/challenges-in-the-digital-signage-industry/ One of the biggest trends I’ve been noticing is not around the execution of digital signage, but around mergers, acquisition and straight up closures of many players in the industry. I think that marks a turning point in maturation for the industry as people figure out…
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February 3 2012
The Quirky Mind
Quirky is a crowd-source invention company, whose process utilizes the web. People can submit an idea for $10.00 and pitch it, giving the problem and solution, in their mind, and the community votes on it and adds their comments. This is something I have been wanting for years, not being able to shell out the funds for a patent lawyer and the research. Despite Google’s push to put patent search online (currently in beta), it’s still a tough and expensive task for the individual to get an invention…
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January 17 2012
More than Games Part 2: Takeaways from Unite11
(This article is a continuation from More than Games Part 1. Check out Part 3 here.) This year I had the pleasure of attending Unite11, a conference for developers on the Unity3D platform. Here are some more non-game uses for Unity that I found really interesting. Interactive Training Another burgeoning field for interactive 3D applications is training. This is more than just pictures, animation and quizzes. Using a 3D interactive engine opens up training skills that, in the past, would have required a real-world training environment and instructors. In our age of limited…
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January 10 2012
Working Stiffs Keep it Loose
Our network went down briefly today. ADi’s 3D Technical Director, Nick Nakadate just lurked into the office during the lull with his NERF Vigilon and sprayed a scattershot of discs across the conference room table. “He’s pretty accurate,” Artistic Director, Vince Nimmoor offered, “because of the quality of his gun, which is boardline cheat-level because he special orders his.” You might think that these things have slowed down here at the offices of Animation Dynamics, Incorporated in beautiful Industrial Northwest Portland. It’s quite the contrary, in truth. Despite the fact that the Consumer Electronics…
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