Seth Cameron Short

Creative Lead

Seth invented the “Make Awesome” button in 1985 and has been mashing on it ever since.

Seth Cameron’s latest Journal entries…

  1. May 10 2012

    What I Learned from Nadja Salerno-Sonnenberg and the Oregon Symphony

    Related Solutions: Ethnographic Animation, Events

    A couple weeks ago, I had the privilege of seeing the Oregon Symphony play at the Arlene Schnitzer concert hall. This concert featured a guest violinist, Nadja Salerno-Sonnenberg. I’m not exactly a cultural cretin, but I wasn’t exactly leaping for joy at the opportunity to go. I went because my girlfriend (who obviously has much better taste than I do) got tickets and asked me to go. I knew I’d enjoy it. But I didn’t realize I would enjoy it so much. The concert was a blast. It was full of energy, emotional…

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  2. March 26 2012

    More than Games Part 3: Takeaways from Unite11

    Related Solutions: Events, Training
    Related Skill Sets: 3D, Interactive

    (This is part 3 of a series. Click here for Part 1 and here for Part 2.) To wrap up my summary of Unite 11, I thought we could talk about a couple of projects that are being funded through the US military. The Department of Defense tries to stay up to date on technology, and are always on the look out for safer, more cost-effective ways to train their troops. Interactive 3D seems to be a good solution, and I can see a lot of potential in the projects that…

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  3. January 17 2012

    More than Games Part 2: Takeaways from Unite11

    Related Solutions: Consumer, Ethnographic Animation, Events, High-tech, Manufacturing, Training
    Related Skill Sets: 3D, CAD Conversion, Interactive

    (This article is a continuation from More than Games Part 1. Check out Part 3 here.) This year I had the pleasure of attending Unite11, a conference for developers on the Unity3D platform. Here are some more non-game uses for Unity that I found really interesting. Interactive Training Another burgeoning field for interactive 3D applications is training. This is more than just pictures, animation and quizzes. Using a 3D interactive engine opens up training skills that, in the past, would have required a real-world training environment and instructors. In our age of limited…

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  4. November 30 2011

    More than Games: Takeaways from Unite11 (Part 1)

    Related Solutions: Consumer, Events, High-tech, Training
    Related Skill Sets: 3D, Interactive

    (This is a multi-part series. Check out part 2 here and part 3 here.) This year I had the pleasure of attending Unite11, a conference for developers on the Unity3D platform. Unity’s a flexible, powerful, and multi-platform 3D interactive development package. It’s primary use is in making 3D games, but its toolset is flexible enough to make it useful in a number of other areas. This conference was a place for people to show off their Unity tools, games and interactive software, with a number of seminars on techniques and showcases…

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  5. September 20 2011

    Looking forward to Unite11

    Related Solutions: Consumer, Events, Training
    Related Skill Sets: 3D, Interactive

    If you’ve been following our journal posts here lately, you’re probably aware that we at ADi are really excited about the potential of interactive 3D development. The most common use of 3D interactivity is with games, but we can see that there’s potential for lots more: storytelling, training, explaining, or even just letting someone have fun while they browse a catalog. Right now, our tool of choice for interactive 3D development is Unity (unity3d.com). It’s got the power of a full-featured cutting-edge game engine, combined with ease of programming and…

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