Seth Cameron Short

Creative Lead

Seth invented the “Make Awesome” button in 1985 and has been mashing on it ever since.

Seth Cameron’s latest Journal entries…

  1. January 17 2012

    More than Games Part 2: Takeaways from Unite11

    Related Solutions: Consumer, Ethnographic Animation, Events, High-tech, Manufacturing, Training
    Related Skill Sets: 3D, CAD Conversion, Interactive

    (This article is a continuation from More than Games Part 1.) This year I had the pleasure of attending Unite11, a conference for developers on the Unity3D platform. Here are some more non-game uses for Unity that I found really interesting. Interactive Training Another burgeoning field for interactive 3D applications is training. This is more than just pictures, animation and quizzes. Using a 3D interactive engine opens up training skills that, in the past, would have required a real-world training environment and instructors. In our age of limited educational resources, along with more…

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  2. November 30 2011

    More than Games: Takeaways from Unite11 (Part 1)

    Related Solutions: Consumer, Events, High-tech, Training
    Related Skill Sets: 3D, Interactive

    (This is a multi-part series. Check out part 2 here.) This year I had the pleasure of attending Unite11, a conference for developers on the Unity3D platform. Unity’s a flexible, powerful, and multi-platform 3D interactive development package. It’s primary use is in making 3D games, but its toolset is flexible enough to make it useful in a number of other areas. This conference was a place for people to show off their Unity tools, games and interactive software, with a number of seminars on techniques and showcases of interesting ways people…

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  3. September 20 2011

    Looking forward to Unite11

    Related Solutions: Consumer, Events, Training
    Related Skill Sets: 3D, Interactive

    If you’ve been following our journal posts here lately, you’re probably aware that we at ADi are really excited about the potential of interactive 3D development. The most common use of 3D interactivity is with games, but we can see that there’s potential for lots more: storytelling, training, explaining, or even just letting someone have fun while they browse a catalog. Right now, our tool of choice for interactive 3D development is Unity (unity3d.com). It’s got the power of a full-featured cutting-edge game engine, combined with ease of programming and…

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  4. August 10 2011

    Getting Myself to Draw

    Related Skill Sets: 2D, 3D, Interactive

    One of my favorite things about working at ADi is the way Kate (our President) keeps encouraging us in our personal development and in working better as a team. As part of this, we recently had a team-building day where we did all sorts of self-discovery and generally had a good time together. During our most recent event, we were encouraged to make an “outrageous commitment.” I was feeling really ambitious that day, so I decided that I would commit to draw a drawing every day for a month. It’s been…

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  5. June 7 2011

    Communicating Without Words

    Related Solutions: Consumer, Events, Training
    Related Skill Sets: 2D, 3D, Interactive

    More and more frequently in the last few years, we’ve been working on projects that are intended to be seen by a variety of audiences around the world. The usual process for “localization” (customizing a project for a particular region) involves translating any text or voice content, changing colors or layout, or even replacing actors and photos where there might be cultural ramifications. As you might imagine, localization can be an expensive process. Our clients are usually on strict budgets (who isn’t nowadays?), so money spent on localizing a product is…

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