Nancy Hoffman / page 2 of 8
Nancy brings over 15 years of marketing strategy and program development to ADi’s client relationships. You can connect with her on LinkedIn, Twitter or Facebook, or you can kick it old school and use a phone.
Nancy’s latest Journal entries…
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September 14 2011
Some Co-creation examples and idea starters
Companies large and small are embracing co-creation. Here are some examples that I think demonstrate some best practices and a few tips to keep from doing it wrong. Kimberly-Clark brand Huggies was doing some market research about their main consumers, Moms, and discovered that while many Moms are small business owners, they get a very tiny share of venture capital dollars. They started a program called MomInspired to help Moms turn their business ideas into reality. Moms can apply for a grant to help get the business going, and also get…
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July 29 2011
We are all Makers
The section of the PDMA Conference on Co-creation about the Maker Movement was pretty inspiring. I work with folks who I consider makers: they make ideas, characters, models, virtual prototypes, interactive experiences. In many cases they are also makers outside of work making their own art, food, music and crafts. But today, we can all be makers. Or at least help makers by influencing what they make. The guys who spoke at the conference are all makers, and enabling other makers. They included Chris Anderson, editor in chief of Wired…
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July 18 2011
Creating Really Big Things – or how I stopped worrying and learned to love co-creation.
David Ritter from Innocentive had some great ideas to share at the PDMA CoCreation conference. Here is a quick recap of the points he was making in relation to creating really big things: Many companies are demanding “breakthroughs” not incremental improvements or changes at a much faster pace. People are being measured on their ability to create “Breakthroughs”. So where do innovative breakthroughs come from? They come from people. And people need certain things to be successful. First, they need a company culture that makes room for innovation. You can have the…
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July 11 2011
Cocreating Value – do it or your customers will with someone else
From Wikipedia “Co-creation is a form of market or business strategy that emphasizes the generation and ongoing realization of mutual firm-customer value. It views markets as forums for firms and active customers to share, combine and renew each other’s resources and capabilities to create value through new forms of interaction, service and learning mechanisms. It differs from the traditional active firm – passive consumer market construct of the past. Co-created value arises in the form of personalized, unique experiences for the customer (value-in-use) and ongoing revenue, learning and enhanced market performance…
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July 1 2011
An Idea Furnace
My head is full and I’m going to dump it out here. Sometimes you get back from a conference or an event and you think, “well, I walked away with a few useful things” or “meh, wish I hadn’t spent my money on that”. And sometime you find yourself in a place where there is such a high concentration of smart, creative people with good ideas and good intentions that you are a bit overwhelmed. Photo by Joe Shiabotnik I found myself in Phoenix, AZ (average daily temp 111 degrees F, hence the…
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