Nancy Hoffman
Nancy brings over 15 years of marketing strategy and program development to ADi’s client relationships. You can connect with her on LinkedIn, Twitter or Facebook, or you can kick it old school and use a phone.
Nancy’s latest Journal entries…
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March 22 2013
What is that small golden woman with wings doing?
This post is about creative awards. Here at ADi we’ve won numerous awards over the year, and most recently 2 new Telly Awards. What is a Telly? The Telly Awards is the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs and online video. We won for both animation and visual effects. So what? Well, for creative professionals, its important to be recognized by your peers. One of the ways you know your work is amazing…
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January 29 2013
Visual Content by the Numbers
I’ve been talking with lots of folks lately about the power of visual content. I’ve previously written about how our brains and eyes perceive different kinds of visual content. So, since I am not a designer or artist, and I can’t make you an awesome info-graphic of this, here is my interpretation of visual content by the numbers: 60,000 – the number of times faster an individual processes visuals versus text (3M Corporation) 100 – percent more time that viewers spent on web pages with video versus pages without video (Marketing Sherpa) 93 –…
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January 4 2013
What is Kate Ertmann Looking At?
ADi was very excited to learn that Portland Monthly Magazine wanted to interview Kate a while back. We think what we do is pretty cool, so we are always very interested and pleased when others share our enthusiasm for the work we do. Our work is not only fun and very creative, but we really do help our clients succeed, and that is always job one. The reporter came to our studio to talk with her and there was a photo shoot as well. The photo from the print edition of…
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October 23 2012
Teens Talk Tech
This weekend, I participated in the iUrban Teen Tech Summit. The iUrban Teen Tech Summit brings together underserved, underrepresented and unengaged teens in an all-day, technology event held on various university campuses. This one happened to be in Vancouver, WA at Washington State. I was a little nervous about talking to a bunch of 13-17 year olds about digital animation. What do they already know? How techy are they? Do they even want to hear about this stuff? My fear was alleviated somewhat when I arrived early to…
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September 18 2012
ADi – Digging the new Digs
ADi has moved! Our new address is 2544 NW Upshur Street, Portland, OR 97210. For those of you familiar with that part of town, you’ll notice that we moved about 6 blocks from our old location. The new space is larger, brighter and brand spanking new. We are the first tennants in this space since the building (a former toy manufacturer) was gutted and re-done. Its so spanking new that as of this post, there is still some construction going on around us. Its a little noisy, a little dusty, but…
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