Nancy Hoffman
Nancy brings over 15 years of marketing strategy and program development to ADi’s client relationships. You can connect with her on LinkedIn, Twitter or Facebook, or you can kick it old school and use a phone.
Nancy’s latest Journal entries…
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December 20 2011
Automotive Companies Embrace Augmented Reality
I was doing some research and planning for my trip to the Consumer Electronics Show in a few weeks and noticed a ton of releases about the new technology that car companies are going to be showing there. At the same time, I also noticed a series of ads, marketing campaigns and tools that car companies are embracing that all revolved around 3D technology and Augmented Reality. If you are not really sure what Augmented Reality is, you can check out this blog post from May of 2010 or this…
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November 14 2011
Bringing the concept to life – Planar and ADi Part Two
Today we’re going to hear from Vince Nimmoor. Vince is the ADi art director and a major contributor to the second phase of our project with Planar. Also back for questions is Jennifer Davis, VP of Marketing at Planar. If you missed part one you can catch up here. After Planar selected a concept for the “art wall ” called Silhouette, what was your approach to creating storyboards? Vince: I was excited and challenged by the concept they selected. One of my biggest challenges at ADi is taking ideas that…
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September 22 2011
Technology and Artistry Mashup for Planar and ADi
Planar, maker of many kinds of cool display technologies, approached ADi with a unique proposition. Conceive and design an animation for a video display. The display is pretty much one of a kind – ten feet tall, made of 4 display panels with almost no bezel. They are mounted on a tree-like frame that sprouts up out of a base that cleverly disguises the media player and inner workings of the “Art Wall”. We are going to follow the progress of this project and show you step by step how it comes…
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September 14 2011
Some Co-creation examples and idea starters
Companies large and small are embracing co-creation. Here are some examples that I think demonstrate some best practices and a few tips to keep from doing it wrong. Kimberly-Clark brand Huggies was doing some market research about their main consumers, Moms, and discovered that while many Moms are small business owners, they get a very tiny share of venture capital dollars. They started a program called MomInspired to help Moms turn their business ideas into reality. Moms can apply for a grant to help get the business going, and also get…
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July 29 2011
We are all Makers
The section of the PDMA Conference on Co-creation about the Maker Movement was pretty inspiring. I work with folks who I consider makers: they make ideas, characters, models, virtual prototypes, interactive experiences. In many cases they are also makers outside of work making their own art, food, music and crafts. But today, we can all be makers. Or at least help makers by influencing what they make. The guys who spoke at the conference are all makers, and enabling other makers. They included Chris Anderson, editor in chief of Wired…
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