May 2012 Stories

  1. May 30 2012

    How I went to Santa Clara and Augmented my Reality

    By Nancy Hoffman
    Related Solutions: Consumer, Ethnographic Animation, Events, High-tech, Training
    Related Skill Sets: 3D, Interactive

    I recently attended ARE2012 (Augmented Reality Event) in Santa Clara. I wanted to share a few thoughts on the event and AR in general. If you are not familiar with AR, I wrote earlier posts with some basic definitions that you can find here and here. Also, Got the t-shirt. So ARE2012 drew about 600 attendees and about 100 speakers on a pretty good cross section of topics. What I took away was that even though AR technology has been around for quite a while (at least a decade) there are…

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  2. May 23 2012

    FX Recipe

    By Nick Nakadate
    Related Skill Sets: 2D, 3D

    Aside from the stand-out Persephone, a girl made of chocolate, in Mark Rouch’s Persephone, there is a demon. In working on the demon look development, I was able to incorporate a few techniques from the film visual effects world. Often times, FX “looks” are derived from a series of technical, and sometimes very tailored 3D render passes or elements. In the case of the demon, I created three main passes to control transparency, surface angle treatment (based on the normals of the 3D demon model), and an…

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  3. May 10 2012

    What I Learned from Nadja Salerno-Sonnenberg and the Oregon Symphony

    By Seth Cameron Short
    Related Solutions: Ethnographic Animation, Events

    A couple weeks ago, I had the privilege of seeing the Oregon Symphony play at the Arlene Schnitzer concert hall. This concert featured a guest violinist, Nadja Salerno-Sonnenberg. I’m not exactly a cultural cretin, but I wasn’t exactly leaping for joy at the opportunity to go. I went because my girlfriend (who obviously has much better taste than I do) got tickets and asked me to go. I knew I’d enjoy it. But I didn’t realize I would enjoy it so much. The concert was a blast. It was full of energy, emotional…

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