April 2010 Stories
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April 28 2010
Free is not a good price
There is a lot of frustration in the creative community about unpaid projects. Somewhere along the way, as aspiring designers were working for free, just for the fun or for the experience, people forgot to educate clients on the true value of creative work. Now, almost every day in every city, you can check craigslist and see potential clients specifically asking for people to do substantial amounts of unpaid work. And a few minutes later you’ll see responding posts from professionals berating the original post, and anyone who agrees to…
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April 27 2010
Expanding the Definition of Storytelling – Corporate Anthropology
A conversation with Dr. Donna Romeo -cultural anthropologist, currently in charge of Strategic Insights and Shopper Intimacy at Frito-Lay.
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April 22 2010
Happy Earth day!
April is upon us… ‘Tis the season of Earth Day and Spring cleaning! I state, with pride, that ADi is an environmentally-aware business that has recently expanded upon it’s internal recycling program. Being a business that is forced to stay continually up-to-date with the fast-paced technological advancements within the animation industry, it poses a bit of difficulty in keeping in tune with Earth-friendly methods. For instance, ADi has recently undertaken the task of cleaning out and organizing the unused, technologically-outdated equipment that once played an integral part in the production processes, now…
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April 12 2010
Optimizing Your Ambient Occlusion Renders
Generating an ambient occlusion render pass is a great way to create and maintain realism in your 3D images because it captures those notoriously difficult shadows in the nooks and crannies of your scene or model. The downfall however is that using AO can be extremely render heavy. But, there are some things you can do to decrease render times and still utilize this very important feature. The following are steps that I’ve found to be effective in this endeavor. Let’s start by creating the AO shader: Creating the shader: 1.In the…
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April 7 2010
Expanding the Definition of Storytelling – Designing Innovation
At ADi, we call ourselves digital storytellers. We are always looking at new ways to expand the definition of “Story” and how we can use stories in our professional lives as well as personal lives. This is the first journal post in a series about expanding the definitions of “storytelling”. My first guest is Mauro Porcini, Head of Global Design at 3M, Consumer and Office Business Division.
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