March 2010 Stories
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March 23 2010
Challenges in the Digital Signage Industry
After returning from the Digital Signage Expo 2010, I had a few more thoughts on what I observed and picked up from the conversations at the event and post-event. I think the biggest problem in the industry is media buying. Agencies don’t know how to buy, and don’t know how to monetize experiential marketing for their clients. No one has made this easy for agencies or clients. It’s not like buying broadcast TV or even web advertising. And, right now there is a not a critical mass of screens to…
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March 17 2010
Reference Footage
In the days before scientists and designers invented motion capture, we character animators were drunk on reference footage. The first reference footage was taken by a photographer named Muybridge to settle a gentleman’s bet. The bet was whether or not, when a horse was running, all four of it’s legs left the ground at any moment during the run. He set up a series of cameras along the track and connected each one to a trip wire. When the horse hit the wire, the camera snapped a photo, and the…
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March 4 2010
Digital Signage Expo 2010 – my take on this year’s show
So, I just returned from the Digital Signage Expo 2010 in Las Vegas. This is the biggest industry show focused on Digital out of Home media. Some of the big themes were: Measurability – there are lots of ways to measure the effectiveness of Digital Signage, but you have to plan what and how you are going to measure before implementation. Case in point, one digital signage solution was an interactive art exhibit at street level. One of their measurements was to count the number of face and handprints they cleaned…
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